Jurassic Marketing’s Tricera-talks

In this episode Justin Miller breaks down the USPS’s $2.5 billion quarterly loss, explains the difference between "controllable" and "uncontrollable" costs, and discusses deferred retiree liabilities and cash pressures facing the Postal Service.He also explores what these changes mean for small businesses and direct mail marketers: marketing mail volume is rising despite rate increases, direct mail still delivers attention and high-value leads, and businesses should focus on campaign ROI, multi-channel response tracking, and watching postage and delivery changes.

Justin and Kevin return from a long break to revisit Columbia House — the mail-order music giant — and trace its journey from records to DVDs while unpacking why the format died and what that means for modern marketers.The episode mixes nostalgia with practical lessons for small businesses: build an irresistible offer, get something physical in customers' homes, own your list, and combine direct mail with digital channels to stand out.

This episode explains why most businesses don’t have a lead problem—they have a follow-up problem—and how consistent, multi-channel follow-up turns leads into customers.Justin covers practical tactics like systematized email and phone sequences, retargeting, direct mail, and CRM workflows, plus when and how to be persistent without sounding desperate.Listen for tips to audit your pipeline, extend follow-up timelines, and build repeatable campaigns that keep you top-of-mind until prospects are ready to buy.

This episode explains why measuring ROI for direct mail is harder than digital ads: delayed responses, channel bleed, and incomplete attribution.Justin walks through practical tracking options (phone numbers, QR codes, landing pages, offer codes), how offline influences online conversions, and why direct mail is a long-term play that builds trust and familiarity.Listen for tactical tips on setting expectations, measuring directional impact, and integrating direct mail with other marketing to get a clearer picture of real returns.

Marketing, entrepreneurship, and all things small business. This episode explores how over-polishing your brand can make you look corporate, inauthentic, or out of touch. The hosts trace the evolution from expensive production values to today’s preference for conversational, human-to-human marketing and offer practical tips: be conversational, show real faces, avoid over-editing, share stories and opinions, and lean into authenticity where big companies can’t compete.

Justin Miller explains how businesses can borrow tactics from theme parks—like Disney and cruise lines—to create memorable customer experiences that encourage spending and word-of-mouth. He shares practical ideas such as handwritten thank-you notes, unexpected upgrades, playful packaging, and memorable onboarding moments.The episode highlights focusing on how people feel, designing entertaining touchpoints, and adding small surprises to make routine transactions feel like an experience, especially during the summer season.